Content marketing got a major boost with LinkedIn’s publishing platform !
LinkedIn content has huge exposure.
When an article is published on LinkedIn, it gets massive amounts of views. One of LinkedIn’s major advantages is that it reaches audiences with narrow focuses. By delivering content to these niche audiences, writers can swiftly communicate to a targeted audience in record time.
LinkedIn provides top results in Google.
Already, articles published on LinkedIn are getting high results in Google. First page results on longtail keywords are already appearing, even without any “LinkedIn” branding. Job seekers can become publishers of content, thereby increasing their worth in the eyes of potential employers. They can gain followers, build trust, and enhance personal stature
LinkedIn recognized that many professionals have valuable information, insight, and experience to share with their audience. Not only are brands now able to maximize their exposure with LinkedIn’s publishing platform, they are able to educate with content that can turn into conversions. After all, informative content is one of the driving forces behind the highest quality content that there is.
LinkedIn Offers SEO Benefits
While creating fresh and relevant content will certainly help your SEO, you can double your efforts by publishing original content on LinkedIn. Since the social platform has a high domain authority (in other words, Google likes it), it can help you expand your organic reach in the search engines.
LinkedIn: The Missing Link to Your Content Marketing Strategy
LinkedIn is clearly becoming a powerful platform to generate, share, and create content. Regardless of your profession, if you aren’t using LinkedIn for your content marketing, you are depriving yourself of serious branding, networking, and client discovery potential.
Writing with quality , is the best way to get someone's attention.
Vassilios Canellos is a Hospitality Professional Hospitality Professional with more than 20 years of experience in leading service staff, managing teams and ensuring food safety standards, procedures and processes are followed. During this time, he's coached and mentored emerging talents, shared knowledge with several teams and spoken at Hotel industry events.